John C. Flood has started implementing QR (Quick Response) codes in marketing efforts as well as on their service vehicles. QR codes are starting to pick up steam here in the U.S. for use within advertising and marketing and John C. Flood wanted to be sure we implemented this new tool ahead of the curve.
For those of you who don’t know what a QR code is, it’s a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR readers, Smartphone’s, and, to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. Microsoft has joined the QR space by allowing users to create multi-pattern and color codes, which steps away from the black and white traditional version. (see our version in the image above)
Common in Japan, where it was created by Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed.
The technology has seen frequent use in Japan, the Netherlands, and South Korea, while the rest of the world has been slower in the adoption of QR codes. In order for you to be able to scan and read a QR code your Smartphone needs to have a reader, which typically does not come as a pre-installed application but you can download free versions through your phone.
We have been servicing the Washington, DC, Northern Virginia and Maryland areas for over 100 years with air conditioning, heating, plumbing and electrical services. So we have been around a long time, but that doesn’t mean we don’t like to keep up with the newest online, web and mobile technologies to reach our current customers as well as new clients.